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James Moore for BC Premier

Someone in BC is running facebook ads urging people to help draft federal Heritage minister James Moore to run for the leadership of the BC Liberals left open by Gordon Campbell.

The ads are in heavy rotation for users from British Columbia and so far 64 people have joined the group. It can be found here: http://www.facebook.com/pages/Draft-James-Moore-for-BC-Liberal-Leader/154625617913378

It is not clear if this advertising campaign is linked to
draftjamesmoore.ca a bare bones site with the same goal. If you know who is behind these efforts - Canada News Desk would love to know.